Wednesday, March 28, 2007

Ribena Lied about it's Vitamin C content

GlaxoSmithKline, the maker of Ribena, has been fined $217,500 after admitting it mislead customers about the vitamin C content of the blackcurrant drink.

The company appeared in Auckland District Court to face charges alleging 15 breaches of the Fair Trading Act.

It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content.

The company also admitted it may have misled customers in advertisements saying the blackcurrants in Ribena syrup had four times the Vitamin C of oranges.

In court this afternoon, Judge Phil Gittos fined GlaxoSmithKline and ordered the company to place half-page corrective advertisements in the Herald, Dominion Post, the Press and Otago Daily Times.

Source : The Herald

My God, if you can't trust Ribena...who can you trust? Milo?

1 Comments:

At 2:09 PM, Blogger Fid said...

Meet Larry Liebena

http://fiddaman.blogspot.com/2007/04/meet-gsks-larry-liebena.html

Bob

 

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